What is an SEO Audit and do i need one?
Search Engine Optimization, also known as SEO, enables people to ‘organically’ find your website on the major Search Engines like Google, Bing, Yahoo, and MSN. Organic or ‘natural’ SEO is the most effective way of increasing visibility online, and is the most cost-effective, long-term solution for every Brighton business. There are so many things to understand when implementing any SEO campaign. It starts with the structure of your website, and the level of useful content you have. There are standard steps to increase your relevance in search engines.
View our affordable seo services page.
What’s included in an SEO Audit?
- Website review
- Technical SEO report – e.g Website coding
- Keyword research
- Competitor Analysis
- Onsite copy optimisation
- Duplicate Content analysis
- Link building strategy
- Conversion optimisation suggestions
- Social media enhancements
- Web metrics report
- On-going maintenance proposal
Re-vamping the internal coding of your website so that search engines can read your site. Checking for speed, usability and accessibility (see W3C) to improve the overall performance of your search engine rankings.
Keyword and Phrase analysis
Analyse the keywords and phrases Internet users are using, as well as geographical locations that are relevant to your business. The next step is to select the most relevant keywords for your business and implement them throughout the code and content of your website.
Competitor analysis (also known as SWOT analysis) is an assessment of the strengths and weaknesses of competitors. How many links do they have? How many of these links come from the same sites? Are these sites relevant? What is the PageRank distribution of the links? Are these links image or text links and if text, what anchor text is used to link to your competitor’s site?
Search engine copywriting involves creating content that scores links, is highly readable and engaging, and ranks well in search engines. It’s essential to use your keywords in anchor text as this is an important factor in search engine ranking.
Conversion optimisation is a vital part of any online/digital marketing campaign. Are you driving traffic to the most relevant landing pages on your site? That’s the money pages, contact forms, brochure downloads, and subscription pages. We can help you set up funnels in your web analytics package to track the number of visitors and exits at each stage, to instantly tell you if certain pages are working as they should.
Another way of proving to the search engines that you are relevant is the quality of internal and external links. I can advise on link building strategies for your website for great search engine performance.
Website Metrics (Google) Analytics
In help you set up and reports, conversions and other important statistics through Google Analytics and custom SEO reporting software and report results for the duration of the SEO campaign.
Pay Per Click Management (PPC)
Pay Per Click (PPC) a way of supplementing your Internet Marketing strategy. It’s a very common way to bring ‘instant’ visibility to your business online through bidding on various relevant keywords. PPC can be a great extra to your current Internet campaigns. In analyze the relevant keywords, develop a PPC campaign, and manage your PPC account if you decide to go down this route.
SEO is not a one-time project where you finish and walk away from it. It’s important to stay on top of SEO changes and update your website/blog regularly. I can maintain these updates for you monthly, and ensure any new web pages you create are optimised.
Find out more about how Search Engine Optimisation (SEO) can improve your online visibility. Check out our local SEO prices & packages.