What is Internet Marketing?

Internet marketing, also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing or promotion of products or services over the Internet. Internet marketing may include  e-mail marketing, mobile, location based  marketing, search engine optimisation, social media, word of mouth , conversion optimisation and web analytics.

Online marketing plan

We help you keep on top by developing smart digital marketing plans that help drive customers to your website and convert visitors into leads or sales. We follow the SOSTAC® planning system to pull together the ingredients vital for the perfect digital marketing plan. Integrated digital marketing campaigns give you more value for money by concentrating on the channels that give you the most effective results at low-cost.

We can help you understand your ideal target audiences and realistically evaluate how effective your on and off-line efforts are for your business. Not all marketing tactics or social networks will be right for you. We focus on your audiences and the social networks they use to build a meaningful marketing plan to fit your business objectives. We also deliver digital marketing training courses to get you up to speed online.

Internet marketing tactics

There are many tactics that could be used to reach your target audiences. Here are just a few..

· Blogging
· Microblogging
· Search engine optimization
· Social network participation (Facebook, LinkedIn)
· Email marketing
· Social media monitoring & outreach
· Pay per click
· Blogger outreach
· Video marketing
· Local search marketing
· Mobile marketing
· Groupon/offer sites
· Online/digital public relations
· Corporate web site
· Viral marketing
· Free content (eBooks, white papers)
· Online communities/forums
· Webinars
· Podcasts

Integrated digital marketing plans put audiences and customers first, identifying their needs and developing a plan with the right mix of online and offline channels to build strong relationships.