Digital Marketing Audit
A Digital Marketing Audit looks at your digital presence in terms of Search visibility and Reach, Website Architecture, Content, Conversion, Integration and Measurement to see how effectively you are in meeting overall business objectives using digital tactics. I offer two types of digital marketing audits….
Digital Marketing Health Check
Quick review of your current marketing efforts to integrate digital media into your existing marketing plan. This mini digital marketing audit highlights improvements that will boost effectiveness, stand-out, engagement and conversion. It includes basic SEO, social media and web analytics recommendations. From the health check process, priorities are put together in a report along with a prioritised action plan.
Integrated Digital Marketing Audit
In depth review of your marketing channel mix and marketing processes with detailed gap analysis to show priorities, quick wins and strategic direction. Depending on your goals this usually includes…..
- Competitor analysis
- SEO
- Social media
- Email marketing
- Conversion optimisation
- Web analytics
From the audit process, priorities are put together in a report along with a prioritised action plan. An audit can be as in-depth as required. An integrated digital marketing audit will need more engagement from your marketing team to carry out the recommendations.
Having an independent audit with a digital marketing consultant provides a new digital eyes to pull your online strategy together. For more information on carrying out a low-cost independent digital marketing audit of your organisation, contact us through our contact form.
We can also implement recommendations for you for example set up social media networks or monitoring dashboards. We also provide in-house seo training courses, social media training or train your team in-house to master digital marketing quickly with our digital marketing crash course.
