Web Metrics | Google Analytics

Do you know where people go when they visit your site? What are your most popular pages? How many people downloaded your guide?

Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.”
- Web Analytics Association

I can help you discover what visitors are doing on your site, install Google analytics and produce custom reports/segments to help you improve your conversion rate.

Through Google analytics you can find out the the value that your SEO, social media and email marketing campaigns deliver. I can help you  tag your campaigns so that every visit, form filled or sale can be tracked back to it’s source.

Avinash Kaushik, Google Analytics specialist has produced six very practical reports and segments free to download and use in your Google Analytics account. For an explanation of these reports check out these articles:

• 3 Awesome, Downloadable, Custom Web Analytics Reports3 Awesome, Best, Custom Web Analytics Reports
• 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

Read his blog Occam’s Razor and watch the series Web Analytics TV on YouTube.