Twitter for Business Training Course in Brighton, London or Sussex
Our half-day Twitter training courses and workshops will help you understand exactly what Twitter is, why you should be using it and how it can benefit your business. By the end of the workshop you will be able to:
- Understand what Twitter is and how to use it
- Set up your Twitter profile
- Personalise your profile to make sure people can find you
- Find and follow people and organisations
- Include links, photos and video within updates
- Understand Twitter lingo, like hashtags, @replies and retweets
- Find popular topics using hashtags and twitter chats
- Make the most of your 140 characters by using URL shorteners
- Tweet pictures!
- Manage Twitter accounts using tools like Buffer, Tweetdeck and Hootsuite.
Workshops run every month in Brighton or on request for in-house teams.
Twitter for beginners
- What is Twitter and what is Vine?
- Setting up your account and personal/corporate branding
- Followers and following – how to find people, best practices in growing your followers
- Lists – what are they, and how can they be used?
- Twitter lingo and etiquette – @, DM, RT
- Using hashtags effectively
- Twitter chats
- Twitter dashboards Buffer and Hootsuite
The importance of content and visual media
- What to write, tone and how often?
- The 70/20/10 rule
- Photos, video and using URL shorteners
- Tools to make sharing content easier
- Campaign objectives
- Setting up a campaign
- Promoted Tweets
Listening and measuring
- Real-time search & trending topics
- How to monitor conversations about your brand
- Tools to measure and understand your impact within Twitter
- Twitter Cards
- Twitter Analytics
Creating a Twitter strategy
- Twitter for business – customer service, leads and sales
- Twitter policy and strategy
Dates of when this course runs are based on how many are on the waiting list.
A half day workshop is only £125 per person. With discounts for non profits and charities. If you have a team you would like us to train in-house we can also run twitter workshops for you at your office. This workshop is ideal for small businesses and can be tailored for 1-1 coaching sessions.
What is Twitter?
Twitter is a very popular social media site for individuals, celebrities and businesses. Sometimes called “micro-blogging” Twitter provides a platform for you to interact with your customers and create relationships that can boost your business.
Twitter for beginners guide
Here are a few ways that you can use Twitter effectively to promote yourself online:
Create a twitter profile
Create a twitter profile that represents you and your business, here is how to sign up to a twitter account. Include your photo, links to your website and a strong bio (with keywords) in your profile. Why not create a custom Twitter background? You can also get free Twitter backgrounds to brand yourself on twitter. On twitter you ‘follow’ people and they will hopefully follow you back. For best results, focus on networking with people who are interested in your area of interest or product. Hosting an event? tweet it! Offer your twitter followers incentives like a special offer coupons. Your followers may (RT) it and introduce you to a new audience. Join Twitter lists like Twellow (Twitter Yellow pages) & listorious.
Use Twitter toolstwitter tools out there to help you use twitter. Here are a selection of twitter and social media tools to try out in 2015. We love buffer try it to see why. Use hootsuite to manage social media networks. Here’s a link to Hootsuite http://hootsuite.com/ a useful social media management dashboard to manage twitter and other social networks.
Content Strategy for Twitter
Think about Twitter as a place to build relationships rather than as a publishing platform. Keep content….
- Varied: Define your types of ‘tweet’. Aim to cover a broad base of content types and sources to keep people interested e.g news, events, pictures. See Tweets that travel: How to write viral copy
- Human: Twitter users can be hostile to the over-use of automation (such as generating Twitter content entirely from RSS feeds) and to regurgitation of press releases.Define the tone of your Twitter channel e,g informal spoken English, human-edited and written specifically for twitter. Some use of RSS to Twitter is acceptable so long as this does not dominate the whole stream.
- Re-tweetable: to make it easy for others to re-tweet important announcements, for example restrict these type of tweets to 120-130 characters. (Allowing space for “RT @twittername or a #hashtag to be included as a prefix).
- Timely: in keeping with the ‘zeitgeist’ feel of Twitter, tweets will be about issues of relevance today or events/opportunities coming soon.
- Credible: Where possible there should be an actual link to related content or a call to action, to make the content credible.
- Inclusive: in keeping with the knowledge-sharing culture of social media, re-tweet messages from influencers.
Twitter Link shortening
Twitter jargon buster
- Tweet – a post, message or update on Twitter
- @username + message – an open tweet that can be seen by your followers and by @username’s followers
- DM username – a private tweet that can only be seen by username
- #hashtag – a Twitter keyword. Adding # makes the word searchable e.g. #socialmedia
- RT – repeating a Tweet, known as a ReTweet
Twitter for beginners guides
- Twitter guide book – Mashable
- Twitter for beginners
- 201 Twitter tools
- 50 Ideas on Using Twitter for Business
- 8 Simple Steps to Growing a Quality Twitter Following: Tweet plans help businesses to brand their Twitter presence with keywords for stronger social media marketing.
- Get More From Twitter: Twitter benefits all businesses should consider when building social media marketing plans.
- 5 Creative Ways To Use Your Twitter Favorites: Creative social media marketing with your favorite tweets using the “Favorite” user button on Twitter.
Useful Twitter Tools:-