Email Marketing Training Course Brighton
Email marketing helps you get customers and keep them coming back – by using professional email communications to stay in regular touch with them and build strong relationships. It’s better and more effective than regular email. Email is a key tactic to use in marketing your website or blog. A study by Hubspot showed that social media and email are best for organic lead conversion. MailChimp updated their Email benchmark stats in June 2015 which give a great way of comparing email response by industry. Here are some informative statistics to share that show the importance of email …
247 billion emails are sent each day. That’s one email every 0.00000035 seconds.
45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client. – Adestra “Top 10 email clients” (March 2015)
The iPhone is the most popular email client (32,2%) followed by Gmail (15,2%) and the Apple iPad (12%) “Top 10 Email Clients” (Nov 2015)
The biggest turnoffs people have with mobile email are: Receiving too many (44%), Not relevant (37%), Too small to read and interact with (32%), Website and landing pages not mobile optimised (26%) and Not well formatted for mobile phones (21%) – LiveClicker and The Relevancy Group “Exploring the Benefits Real-Time Email – Driving Marketing Effectiveness” (2015)
If you need help with your email marketing I can set up email marketing campaigns, write e-newsletters and advise on when to schedule campaigns.
Email Marketing Training Course Outline
We provide beginners email marketing training courses or customised email marketing for small businesses, Good digital marketing campaigns usually contain some form of email marketing. This beginners course aims to help you understand how email marketing fits into the marketing mix. The course covers email marketing basics and some of the tools you can use to boost your email marketing. MailChimp is used practically throughout the course with live easy to follow instructions.
Email Marketing Strategy & Tactics
Email Marketing: basics
- What is email marketing?
- Benefits of email marketing
- Choosing an email provider
- Lists, maintenance and opt-in/opt-out processes
Strategy and objectives
- Defining goals and objectives
- Choosing the right messaging strategy
- Types of content, timing and frequency
- Developing a lead-generation program
- Getting subscribers and retention
Designing and writing for email
- Design and templates
- Persuasive copy-writing
- creating a compelling content marketing strategy
- Effective calls to action
- Marketing automation
- Triggers and re-marketing
- Transactional and other email types
- Social, mobile, direct, telemarketing, blogs, website
- Integrated marketing
Analysing the results
- What to measure
- Setting up a dashboard
- Optimising list growth (opens, clicks, conversions)
- Comparing results and benchmarking
- Trends in email marketing
- In house/outsource?
- Successful Cases Studies
Contact us or give us a call at 07412 139341 and learn more about how our email-marketing specialists will help get your company off to a strong, successful start in 2016.
Email Marketing Providers
There are many email providers on the market including :-
Yes, he’s a chimp and a very friendly one at that. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform. My personal favourite. Take a look at MailChimp how to videos.
Mad Mimi is a simple, intelligent and powerful email marketing utility that anyone can use. Mad Mimi is a lovely, simple email service that lets you create, send and track emails. Over 89,000 businesses use Mad Mimi to handle email the simple way. Sign up free today and get started with simple, lovely email marketing.
Aweber is basically an email autoresponder service that also gives you the ability to create custom newsletters and email campaigns. You can use Aweber to send out a monthly newsletter notifying subscribers about new content on your website or upcoming events. You can even embed links in the email to certain articles on your website and monitor the clicks by your subscribers for a better marketing campaign.