Google Instant | What it means for SEO
credit: miss karen
Google recently released a new tool called Google Instant. Google Instant is a new search enhancement that shows results as you type. For example, when you enter “tomatoe s” then Google will display the results for the keyword “tomato soup” because it thinks that this is what you are probably looking for.
What does this mean for your website or blog?
It’s likely that the search behavior of searchers will change. Until now, people had to think to refine their queries with Google Instant, you get suggestions while you are typing (like predictive text on your phone) and some people will select one of the suggestions. That means that some search terms will get many more searches than before while the number of searches for other terms will decrease.
Use it to find out what people ‘naturally’ search for
You can use Google instant to find out what people naturally search for and use this to create a content strategy for you blog for example ‘how does’ brings up the following popular searches:-
You can tailor your blog content to answer questions to craft content that is useful for your readers.
How to get more visitors with Google Instant search
It’s a good idea to make sure your web pages are optimized for the keywords that Google suggests. Start by optimising new pages of your website for new keywords. Do not change pages for which you already have high rankings as Google likes new content.
Google Instant is not a new ranking algorithm. It is just a new way in which Google displays the search results. Some keywords will now get fewer impressions, some keywords will get more impressions. Try it and track the results in Google Analytics.