Video search is becoming more important in helping Internet users find what they’re looking for online. YouTube is the largest video hosting site on the web, as well as being owned by Google. Videos must be in Google’s index in order to show up properly in search results.
With universal search (designed to bring a better user experience to searchers) videos dominate search results. There is a huge opportunity to display your ‘relevant’ video content so that web users can discover your content. Check out Google guidelines to video sitemaps to put up your own video site map and improve your visibility in Google video results. See the video below and head over to for more essential video marketing & SEO advice.