I came across this gorgeous infographic about how colour affects purchases that I wanted to share with the world. It might be useful if you are planning a new ecommerce web colour scheme.

#1 How do colours affect purchases?

Color Psychology

 #2 Colour and mood


#3 How colours affect conversions

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How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic

#4 Colour Emotion Guide