Webyogi’s Essential SEO Reads – November 2015

Find it hard to keep up to date with the ever-changing world of SEO? Me too!

If you want to work smarter not harder read these content curation tips on how to stay ahead of the game.

Here’s a simple way to quickly scroll through the latest SEO news using twitter search. All you need to is type a #topic into search and twitter generates a list of the latest top content. Simples.

If you really want to be in the know can also sign up the excellent Moz Top Ten a monthly SEO round-up of essential SEO updates or browse through inbound.orgs trending topics. Failing that, you can use popular content curation tools like feedly (my fave) Scoop.it or Sniply.

One of my all time favourites in Buzzsumo a tool that analyses what content performs best for any topic or competitor or finds key influencers to promote your content. Alltop curate popular SEO news from the top SEO and marketing blogs. Using these tools I’ve curated (what in my view) are the most important SEO news updates for November 2015 (so far). If something grabs your attention give it click!

#1: Moz Beginner’s Guide to Content Marketing

Quick read : Moz created this guide to be an easy-to-digest and reliable reference for all aspects of content marketing, whether you’re just getting started or are part of a team that’s looking to review its fundamentals.

#2: Diagrams of How Topical Links Impact Rankings, in Theory and Practice – Moz

Quick read : An expert page is a document that links to many other topically relevant pages. If a page is linked to from several expert pages, then it is considered an authority on that topic, and may rank higher.

#3: Should SEO or Content Marketing Lead Your Digital Marketing Strategy? – Lee Odden

Quick read : Content creation is one of the biggest challenges for companies trying to succeed with content marketing, so it’s no wonder that advice about how to be more effective at content creation, repurposing, process and best practices is in such high demand.

#4: Google John Mueller : Top SEO Advice “Be Consistent” – Search Engine Roundtable

Quick read : John Mueller from Google was quoted as saying atSearch Marketing Expo (SMX) Milan last week that his number one piece of SEO advice is to be consistent.

#5: Google’s Natural Language Search Gets Smarter

Quick read : Google is saying their search engine is getting better at understanding our natural language searches by specifically better handling superlatives, times and more complicated questions.

#6: Will 2015’s SEO best practices carry over into 2016?

Quick read : As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways.

#7:12 Amazing Email Marketing WordPress Plugins

Quick read : Believe it or, you can implement an email marketing campaign relatively cheap, and most of the time for free, by using the following 12 WordPress plugins.

#8: What’s coming for SEO in 2016? The top 7 SEO trends you MUST get ready for

Quick read : Lots of changes have affected search in 2015 and now, as 2016 is fast approaching, all eyes are on the newly emerging trends and the updates that Google has in stock for us. Just back from the two largest and most trusted SEO conferences in the USASMX East and Pubcon — we’ve carefully documented all the most important takeaways!

#9:15 Ways to Get a Top Google Ranking for Your Small Business

Quick read : This post will provide you with 15 simple hacks to ensure your site is properly optimized and starts ranking as soon as possible.

#10: How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016

Quick read : The next Penguin update is coming soon, according to a Google spokesperson. Erin Everhart outlines what you can do to prepare.

Hasta luego – Until next month…