How to set up Google Analytics to track social media traffic
Do you know how to set up Google Analytics to track social media traffic?
Do you know who is looking at your site?
Most businesses use Google Analytics to find out who is visiting their site. It’s easy to set up; it’s free and offers great reports about visitors to your website. If you don’t have it here’s a very simple quick guide on how to set it up: You need a Google mail account to if you don’t already have one, sign up for one right now.
Setting up Google analytics on your site
- First visit www.google.com/analytics.
- Click “Sign up now”
- Then click on “Add Website Profile”, link and once you are on the “Create New Website Profile” page, click “Add a Profile for a new domain”.
- Put in your web address (also called URL e.g. www.mysite.co.uk), in the box below, add a nickname to the account if you want, select your country, and time zone and then Continue.
- Once done is done click the “Finish” button.
- You will then be directed to the Tracking Code page. At the bottom of the page will be some code. Don’t freak out you can send this to your web developer to add to your website. They need to copy the code and place it in the source code of every page on your website.
- Some web content management systems allow you to add the code to the website template for example, in WordPress. There are plugins available to add Google Analytics to your site. The two most popular are: Google Analytics for WordPress by Joost de Valk or Google Analyticator by Ronald Heft
- After a few days you should see the visitor appearing in the Google Analytics
- If you have any problems check that the code is in the right place (your web developer will be able to help if it’s not)
Tracking social media traffic to your website
Tracking your social media traffic is quite easy once you know how to set it up in analytics. By adding a few Advanced Segment filters to your Google Analytics account, you can easily find out social media interactions, and traffic sources for your social networks. The following posts take you through how to do it step by step…
- 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail – Go here first!
- How to track social media with google analytics – The Next Web
- How to Track Tweets, Facebook Likes and More with Google Analytics – Social media examiner
Why bother doing all this?Firstly, if you don’t know who is visiting your site, the keywords they are using & the traffic sources that are referring the most traffic you will not know where to focus your marketing efforts. Secondly you don’t know how visits are converting to leads and sales. There is so much more to Google Analytics like setting up monthly reports and you can now link your Google Analytics account to Webmaster tools to analytics and much more. Here are some great resources about Google Analytics.
Do you have questions or need more help to set up analytics? Let us know…