Search engine optimisation (SEO)
Attract
clients and get your message heard....Web yogi prides itself on providing
internet and conventional marketing solutions to grow your business
and get your site seen. We hold marketing qualifications from the Communication
Advertising and Marketing Education Foundation. Read our mini
guide to search engine optimisation (SEO) for quick reference. Our
web design include:-
- On-site search engine optimisation - this involves making sure your site is easy for search engines to index and each pages tells the search engines what it is about
- Off-site search engine optimisation - getting your site known on the internet, so search engines see your site is worthy of being listed highly
Pay-per-Click Advertising
Google's AdSense, MSN adCenter or another pay-per-click advertising program will test keyword effectiveness. You will see if your keywords will bring traffic to your site. Also, you will ensure your keywords target paying customers. Pay-per-click can be expensive. However, used correctly, it will bring customers to your site. Pay-per-click isn't a replacement for search engine optimization. It should be used in conjunction with search engine optimisation to help you evaluate keywords. If your results are poor, consider changing keywords.
Build Up the Links to Your Site from Other Sites
Search engines view inbound links as a vote for your site. The more incoming links, the higher your page will rank.There are limits, though. The search engines must view the linking sites as quality addresses. Having disreputable sites link to yours can harm your rankings.Offer to exchange links with sites that are related to your business. If they have a higher rank, all the better.To pull up a list of sites that link to yours, try using a search engine. Simply type "Link:yoursitename" in Google.
Keep Your Search engine optimisation Campaign Ethical
Using deceptive techniques to boost page rank will have the opposite effect. It can even get your site banned. Once you're banned, it is virtually impossible to get back in. Therefore, it's important to avoid anything unethical.
Submit Your Site to the Search Engines
You want to make sure your site is indexed by the search engines. If your site has numerous inbound links, the Web spiders will find it automatically. Web spiders "crawl" the Internet and update an engine's database of sites.
If your site doesn't appear automatically, you can submit it for indexing through a submission service or on your own. The big three search sites have forms for submitting Web addresses. Here are links to the submission pages:
Google: http://www.google.com/addurl/?continue=/addurl
Yahoo!: http://tinyurl.com/5oclp (registration required)
MSN: http://beta.search.msn.com/docs/submit.aspx