Just been reading the cabinet office digital engagement blog and came across Neil Williams Template Twitter Strategy for Government Departments.
It’s a lot to digest (20 pages) but extremely useful for newbie tweeters, infact anyone who wants to understand the Twitter phenomenon.
It explains how to use Twitter, why you need a corporate Twitter channel, how to measure and evaluate return on your investment, risks, how to promote and best practice for producing great Twitter content. It’s got the lot.
I particularly like to simple glossary of terms that make sense to regular tweeters but are a mystery to mere mortals. This is an incredibly useful template that can be adapted and published to help colleagues along on the journey of social media enlightenment. Visit Neil’s blog at http://neilojwilliams.net/missioncreep/.