Digital Marketing Training Crash Course

Internet Marketing Plan with red markersWith the speed of change  in the digital marketing world, it is important to get a grasp and keep up to date with new online marketing techniques. Our digital marketing training courses are tailor-made. We only deliver workshops to small groups so that you can ask questions that are relevant to your organisation/communities.

This rollercoaster of a course will help you understand the wide range of digital channels available and show how they can work together to create effective digital marketing strategies. Workshops are practical, highly interactive and taught ‘from the coal face’ using real life experience & examples.

Digital marketing crash course (outline)

  • Digital Strategy - Overview of Digital Marketing (also called Web or Online Marketing)
  • Search Engine Optimisation – (SEO), Pay Per Click (PPC) & Local Search Marketing
  • Social Media Marketing Strategy
  • Social Media Implementation – (Facebook, Twitter, Youtube & Linkedin)
  • Web Analytics & Metrics
  • Content & Email Marketing
  • Mobile Marketing
  • Integrated Digital Marketing planning – includes digital marketing plan template

Training is conducted in day workshops with handouts, case studies & examples. Optimal class sizes are 10 to 12 participants. Each presentation includes takeaway guide, useful resources/articles and recommended websites.

This workshop is educational aimed at raising awareness of the full range of digital marketing tactics involved in internet marketing planning. Book one of our online marketing courses – learn how to market your website online and significantly increase its reach to new customers.

Cost :  1 day group workshop on enquiry
Course length: 1 full day
* All prices exclude VAT