B2B Case Study
Design Specific are a specialist engineering company and international dental equipment manufacturer. They produce bariatric dental chairs, wheelchair recliners and accessories for NHS community dental services for people with special needs.
Leading engineering company Design Specific wanted to increase leads and sales from their website. They had an old outdated flash based ‘brochure’ website that wasn’t driving any traffic. The company was struggling to generate leads and a market competitor was ranking No 1 for their niche keywords in both Google UK and USA search results. The company was close to laying off staff due to poor sales.
- Redevelopment of US and UK based websites with responsive design to increase brand awareness and drive sales
- Introduction of ‘request a quote’ feature to improve conversions
- Keyword research identified long tail and generic opportunities to rank on page 1 of Google for highly relevant keywords including “bariatric dental chair”
- Metadata optimisation applied the target keywords to title tags, meta descriptions and headings
- Link building through local SEO and outreach to Industry `events, websites and conferences
- Introduction of a customer reviews process and one click Google review functionality on website
- Blog content and video SEO improvements
Revenue : Design Specific products are specialist high ticket items retailing at high costs and supported by enhanced worldwide customer service.
“After working with Webyogi profit increased by £102,000 in one year and product sales increased from £320,000 to £500,000 in a two year period. The overall value of marketing consultancy contributed to over £820,000 of sales positioning Design Specific as a leading dental equipment provider worldwide.”
- New organic users increased 90% in one year
- New visitors from SEO increased by 95% in the first three months
- Page 1 of Google for “bariatric dental chair”
Brighton & Hove Royal Pavilion & Museums
The Royal Pavilion & Museums service needed to revolutionise their marketing efforts to meet the needs of new audiences. We worked together to improve onsite SEO, set up social media networks and provide a blueprint for marketing Museum exhibitions online. A facebook page, Twitter account, Flickr channel were set up supplemented by professionally designed e-newsletters to reach a wider online audiences. Staff in the service were trained on how to update social media sites using Hootsuite. The project involved Keyword analysis, measuring brand noise, researching topic buzz, identifying key arts influencers, identifying conversations & themes, developed campaign ideas and defining the social media mix.
In a 6 month period social media traffic to the site generated 8,108 more hits to the website as a result of social media traffic alone. Exhibitions also gained coverage in National press including the Independent and Arts trade press. The project laid the foundations for a new digital way of reaching audiences online. The project also resulted in delivering a social media workshop at the National Museums Association Conference 2011 to help other Museums to learn how to use social media.
- 8,180 visits via social media traffic within 6 months
- Twitter @brightonmuseums – Over 2,000 followers
- Facebook likes = 440
1st Choice Driving School | The road to online success
Derek was paying way to much to Yellow Pages with very little return on investment. His business was struggling and he was fearful of new technology. He needed someone he could trust to build his business online. We worked together on identifying his target audiences, customer profiling and geographical location.
We developed a website optimised for search with a focus on locality. Using keyword research we identified the top terms that people would use to find his business. We worked closely on branding and site visibility ensuring that goals were clearly defined, for example the ability to book online. The focus was not simply on getting to No1 in Google. Every page has custom optimisation to reach as many customer as possible through landing pages, long tail keywords, Google places and directory placement.
The site was submitted to the major search engines, directories and online communities. We placed ads on Gumtree to drive traffic to the site on launch which worked a treat. The results? Derek’s business has grown by 40% over the last year and he has taken on three new driving instructors. We are currently integrating social media tools such as a driving Q&A blog, facebook fan page, twitter and locality based review sites like Qype, Foursquare and Yelp to target specific geolocations, younger audiences and build on the success of the website.
- Yearly – 4,355 visits Feb. 2010 to Feb. 2011
- Monthly – average 1,500 visits
- 83% from search engines
For client review please contact Derek Kent at http://www.1stchoice-driving-school.co.uk
Client 2: Bikram in the lanes | Scorching hot rankings for hot yoga site
Simon contracted me to provide a solution for a new yoga business which included building a launch site, search optimisation, social media and email marketing. The site was optimised for keywords and phrases and ranks on Google first page for keywords ‘Brighton Yoga’.
We also introduced social media aspects including Twitter and a Facebook fan page and email marketing pre studio opening to generate awareness. The facebook group has a healthy membership. We are looking at site re branding and further social media optimisation through a WordPress blog and social media network to create an online community for yoga students.
- Visits Monthly 2,395 – Dec 2010
- Facebook group members : 195
For client review please contact Simon Goddard
Website : http://www.bikraminthelanes.com