Blog

SEO : keyword discovery tools

The first stage in search engine optimisation is keyword discovery. Nothing works better than a good ‘thought storm’ to choose target keywords and phrases and plan your strategy. Keyword planning ensures that you focus your resources on valuable keywords – not targeting keywords that are ineffective. Mike Moran and Bill Hunt call this the Goldilocks…
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Social media sites for mums and mumpreneurs

Attended the annual event of the year in Portslade’s social calendar today – the village fete! Aside from home made cakes and bagging a bargain Whistles red dress (v savvy) i bumped into lots of local mums. So… feeling inspired tonight to blog about some fabulous social media sites for mums and mumpreneurs. According to…
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Social media tips for journalists | Social Media Journalism

Robert Peston the  BBC’s business editor has recently blogged about the future of news journalism. In his  Richard Dunn Memorial Lecture post he says … “Rather than total journalists, perhaps we are becoming Denis Waterman journalists as per “Little Britain”, i.e. we write the theme tune, sing the theme tune, and so on.” Apart from…
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Google Caffeine – what does it mean for SEO?

Google Caffeine Update is Google’s updated web search. Google Caffeine update will be rolled out in the next few months. Watch Mashables’s video on Google Caffiene on how it will affect search engine rankings. So what are the differences? Real time information and social media (Twitter, FriendFeed, Facebook) seem to rank more highly The index…
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Twitter strategy template for government

Just been reading the cabinet office digital engagement blog and came across Neil Williams Template Twitter Strategy for Government Departments. It’s a lot to digest (20 pages) but extremely useful for newbie tweeters, infact anyone who wants to understand the Twitter phenomenon. It explains how to use Twitter, why you need a corporate Twitter channel, how…
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Yammer in Local Government – an experiment in internal social media

We’ve been trying-out Yammer at work (Brighton & Hove City Council) as an experiment in internal social media communication.

A huge list of social media and blogging guidelines

There are many social media and blogging guidelines online. While researching I found myself searching back and forth between sites. On this post I have put the most impressive links in one place for reference and hopefully not to re-invent that wheel. I’m a bit obsessed with social media guidelines having recently come back from the  inspirational, amazing, early…
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Blogging and meditation

Just been meditating on blogging… its incredibly useful  to write down thoughts in the morning to clear my mind and get ready for the day ahead.  A meditation in itself…. I am a big fan of the ‘Artists Way’ but to get the most out of this process you obviously have to do morning pages…
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Welcome from Webyogi…

Welcome to my blog. I had a blog a long time ago but took it down as i couldn’t  find time to update (that’s what they all say).  After Localgovcamp this weekend i thought JFDI even though as a marketing person  i have no idea what that means. No need to wait to reinstall WordPress…
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