SEO Training Courses in Brighton London Sussex UK

SEO Training Courses Brighton, London 2015

Our Search Engine Optimisation (SEO) training courses are designed for entrepreneurs and small businesses to help you learn SEO in plain English. We teach your team up to date SEO and content marketing  tactics that deliver results. Forget inflated SEO agency prices – Our search marketing courses cover how search engines work and best practice from Google & the SEO Industry like the popular #BrightonSEO conference. We regulary keep up to date in the SEO community through and growth hackers so you can be sure you will not get ripped off.

Expert led, updated monthly

Our course notes and take aways are highly practical and updated monthly. We also run SEO, Advanced SEO, Content Marketing and Social Media Strategy courses and master classes for leading training providers in Brighton and London. We work with local creative agencies providing digital marketing to high profile brands and quirky businesses. We have plenty of hands on experience of many sectors including travel, fashion, finance, arts, health and wellbeing, social enterprises, not profit and the public sector.

Personalised and actionable

Our philosophy involves solid digital marketing processes and integrated digital marketing plans that include SEO, Content Marketing, Social Media and Online PR. We provide a very personalised seo consultancy service, getting to know your business throughly then tailoring a training and ongoing marketing plan that meets your business goals. You don’t just ‘do the training’ and go back to the office. Our sessions are actionable and designed so that you get to grips with the initial research and optimisation straight away! Our take aways include actionable seo checklists, social media strategy plans and content marketing guides.

Integrated and focused on conversions and sales

We can help you fix Google penalties and develop an SEO and social media plan that fits current SEO guidelines in 2015. Our SEO training courses will make you a dab hand at Search Engine Optimisation, build your online brand, improve your online visibility but most importantly – we help you build leads and sales. We are experts in growth hacking designed for start ups and serious entreprenuers.

What is SEO? – Understand SEO in three minutes flat

Need a short easy to understand introduction to search engine optimisation and how it works? Watch this three-minute seo video from search engine land.

SEO for business training courses outline

Part 1 – SEO  for beginners training course

  • Learn how search engines work
  • Get the lowdown on SEO basics, meta data and why long tail keywords are important
  • Find out how to research and select the best long tail semantic keywords for your SEO campaign
  • How to increase the number of visitors to your website, blog or social networks

Seo course for beginners programme 

Introduction to SEO

  • Keyword research
  • Landscape analysis
  • Competitor analysis

SEO Audits

  • Google Algorithm updates
  • SEO audit tools
  • Technical audits
  • SEO audit checklist

Onsite optimisation

  • On-site optimisation fundamentals
  • URL structures
  • SEO copywriting for your website and blog in 2015
  • Page titles
  • Meta descriptions
  • Meta keywords
  • H1 tags
  • Internal linking
  • Usability Experience
  • Information architecture
  • Sitemaps
  • The perfectly optimised page

Off-site optimisation

  • Link building and earning
  • Online PR

SEO Strategy

  • Creating an integrated SEO strategy
  • Monitoring & Measuring
  • Content Marketing
  • Typical KPIs
  • Monthly planning

SEO training advanced course

Part 2 – Making SEO work for your business

  • Develop a strategy for on-page and off-page optimisation
  • How to create a link building and online PR strategy
  • Understand content marketing and why it’s increasingly important
  • How to combine  SEO with social media for greatest effect
  • Beware of SEO Dont’s to steer clear of search engine penalties
  • Discover how to track and measure your SEO results

Advanced SEO strategy

  • Setting goals and objectives for SEO
  • Advanced technical audits
  • Content audits
  • Advanced keyword research
  • Advanced competitor analysis
  • Advanced off-site SEO

Google Algorithms & recent updates

  • Google Algorithm updates
  • Link auditing & acquisition
  • Brand and Reputation management
  • Online PR and Outreach

Backlink analysis

  • Managing your Backlink profile
  • Building page rank
  • Link Building & Analysis Tools

Content strategies

  • Content Marketing
  • Content promotion
  • Social media and SEO
  • Local SEO
  • Mobile SEO

SEO strategy

  • Measuring ROI
  • Google Analytics and Webmaster Tools
  • SEO reporting
  • Monthly SEO planning

Looking to train a group of people? Save money by running an in-house training course. Contact us to get a SEO training quote or call us on 0127 411756. If you have a group of people, businesses or employees that would benefit from hands on social media training, please contact us to arrange a workshop.

Many companies, small businesses & social enterprises have arranged in-house training with Webyogi to learn SEO. You’ll also receive a FREE DIY SEO guide with simple checklists to help you learn SEO and implement SEO in your business.

Interested? Please get in touch at: webyogi@webyogi[dot]com to book a session for your yourself, a group, or to find out about availability for the next small group workshop.

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SEO Resources & tools

We draw on real life experience & industry recommended resources including:-