How to set up a Facebook Advertising Campaign in 2018 – Resources

How to set up a Facebook Advertising Campaign in 2018 – Resources

Let’s be honest, a Facebook advertising campaign is a bit of a pain in the backside to set up.

Chances are by now, you’ve also heard about the latest changes coming to Facebook’s news feed and how it’s going to affect your business. Advertising on the social network will not be unaffected by the changes.

Setting up an Advertising campaign on Facebook can be challenging if you’ve not done it before.There’s so much you need to do, confusion over the Facebook business manager, setting up a facebook pixel on your website, creating custom audiences, lookalike audiences, retargeting blimey I’m confused already! Facebook sure doesn’t make it easy.

According to the Facebook newsroom, more than two billion people are using Facebook every month. Users are highly engaged (more than 800 million people ‘like’ something on Facebook every single day). Clearly, there is great potential to reach new audiences…

But many small businesses fail to utilise Facebook advertising effectively. Why is that?

Having set up and run successful Facebook campaigns it has to be said that when targeted correctly and integrated with other marketing channels, Facebook ads do a great job of reaching your target audience at low cost.

Facebook ads can only be attached to businesses, not individuals so make sure you have a Facebook business page before you begin. Next, think about building awareness not just selling. Usually, that’s with some kind of lead magnet like a giveaway, an offer, a checklist, a video course, an eBook, or a webinar. Video ads can create massive engagement—if they’re done right. Instead of doing one campaign think about the customer journey and create a series of campaigns all with different objectives. In short, think integrated and Facebook can be a great ally in your marketing toolkit.

If you’re a complete newbie we have put together a list of the best up to date guides and checklists from walking you through setting up your first Facebook campaign to understanding retargetingAt the end, you’ll have a good grasp of Facebook ads and how to use them effectively to market your small business.

1. Facebook Advertising Made Simple: A Step-by-Step Guide – Neil Patel

facebook sponsored postsThis great guide from Neil Patel explains how. Follow the simple walkthrough to set up your first campaign. Facebook gives you two free ad management tools, Facebook Ads Manager and the Power Editor. Facebook Ads Manager is the most simple tool for beginners. Read more...

2. Facebook Ads Manager Guide (How-To Set Up Your Facebook Ad Campaigns) – Adexpresso

beginners guide to facebook advertising A really simple guide that takes you through the process step by step. Walk through the entire process of setting up your first ad campaign in Facebook Ads Manager. Read more…

  1. Step 1: Select Your Campaign Objective
  2. Step 2: Give Your Ad Campaign a Name
  3. Step 3: Set Up the Audience Targeting
  4. Step 4: Set Up Your Ad Placement
  5. Step 5: Set Up Your Campaign Budget and Bidding
  6. Step 6: Set Up Your Facebook Ads

2. Facebook Advertising Campaigns – Quick Video Tutorials from John Loomer

advanced facebook adsWatch these quick (less than 1 minute) Facebook video tutorials to help you understand how to execute Facebook marketing features and advertising. Watch the videos here…

3. A Small-Business Guide to Facebook Advertising (infographic) –

small business facebook advertising

For more visually inclined people this nifty little infographic from helps you to understand your marketing objectives, define your audience, set a budget and design your ads and get started quickly. View the infographic

4. The Complete, Always-Updated Guide to Facebook Advertising – Buffer

guide to facebook advertisingThis is Buffer’s guide covering all the important aspects of Facebook advertising for someone who is just starting out. It’s broken down into chapters to make it easier to digest. All the basics you need to get up and running with Facebook Ads. Read more…

5. How Facebook ads work | Facebook Business – Facebook

getting started with facebook adsThis is the Facebook’s official guide. Learn how Facebook ads work to help your business reach over two billion Facebook users worldwide based on their location, age, gender, interests and more. Read more… 

6. 9 Tips to Write the Best Facebook Ads Ever (with Examples) – Wordstream

how to write facebook adsWhat makes good ad copy? Here Wordstream recap on some of the best examples. Images are vital but copywriting matters too. When someone sees your ad, they should immediately know what you’re offering, how it benefits them and what to do next. Your ad should also have a good clear call-to-action. Read more…

7. How to Advertise on Facebook: The Complete Guide – Hootsuite

How to advertise on facebook

This Hootsuite guide takes you through the 10 Facebook campaign objectives based on what you want your ad to achieve. For each of these objectives, you can then choose specific ad formats based on your goal and target audience. Read more…

8. Free Facebook Ads Crash Course – Udemy 

An hour long course covering everything you need to know. Walks you through ad set up and wider marketing advice so that your campaigns are successful.

So there you have it. Everything you need to know about creating your first Facebook advertising campaign. Ready to give it a go?

If you have read through these posts but still unsure about creating your ad book in a one to one consultation online or send us an email with your requirements.  We create user-oriented campaigns, our Ads reach your target audience directly and get people talking about your brand or content.

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