Tag: Google

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Best free digital marketing training courses and certifications for 2018

Feel stuck in the 70’s when it comes to digital marketing? Don’t despair, there are lots of free online digital marketing training courses and resources to help you get online and learn about using the internet, SEO, social media and digital marketing in general. With so many to choose from which one is the best?…
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New Year, New Digital Marketing Plan 2016

Have you started writing your Digital Marketing Plan for 2016? Starting January 1 2016, we’re sharing 31 tips to tap into your inner marketing self. Sign up now and you’ll also get a free Digital Marketing Plan Template with easy to follow actionable lists, expert advice, and much more. You will receive 31 expert tips on…
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Google SEO search algorithym updates 2015 at a glance

The latest Google SEO search algorithm update was a mobile-friendly update introduced in April 2015. This increased the importance of mobile-friendliness as a ranking factor for searches from a mobile device. The update was nicknamed “Mobilegeddon”. You can check if your website meets Google guidelines in the mobile friendy testing tool. This test will analyze…
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A visual beginners guide to Google+ [INFOGRAPHIC]

Google+ quickstart guide When I run training social media courses many participants are completely perplexed by Google+. Let’s face it, it’s not the easiest social media network to use and heck we just haven’t got the time – right? Well, maybe we should find the time considering that Google+ now has over 300 million users. To get…
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5 most common SEO Mistakes | Sound SEO advice from Google Webmaster Blog

If you have not subscribed to Google webmaster blog already i’d get it on your Google Reader list asap. This recent video gives sound advice on the factors that Google considers important in optimising your website for search. In short the top 5 most common mistakes according to Google are… Common SEO mistakes 1. No…
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How to : Carry out an SEO Audit in 20 minutes – SEO Checklist

Carrying out a comprehensive SEO audit is a detailed process that is your first step in developing a digital marketing plan. An audit involves many steps including competitor analysis, keyword research, meta data creation, technical reports and usually a full report/project plan to bring it all together. If you just want to get a feel…
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Google rolls out, Google search, plus your World

Today Google introduced search plus your world to make Google better by including photos, posts, and more from you and your friends. When you sign in with Google+, you’ll find personal results and profiles of people you know or follow. You can also expand your world by discovering people related to your search. The changes…
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Google Panda Infographic : Why it was needed and what you need to do to survive it

Here’s a simple infographic that shows a visual representation of the Google Panda Search Engine update designed to improve the quality of search results. It shows what Google Panda is, why it was needed and simple advice on what you need to do to survive it. Click on the image to see a larger version.

What is Google +1? – What marketers need to know

“Google +1” lets Google users share a recommendation of a website when they are logged into Google. It’s the latest attempt to introduce social sharing and recommendations into the search results.   Find out more about Google +1 from: The official Google Webmaster Blog Search Engine Land The official Google Blog Smartinsights digital marketing You…
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How important is it to have keyword rich domain names to improve SEO?

I facilitated an SEO & Social media workshop last night for Bscene. Bscene is  a social creative entrepreneurs networking group for social enterprises in Brighton organised by the Life Project. During the workshop a participant asked this question… I’m getting a new website and i’m not sure which domain name to buy? Should i use my personal name…
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