Social media measurement refers to the tracking of various social media content such as blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, message boards, and user-generated content in general as a way for marketers to determine the volume and sentiment around a brand or topic in social media.
The many ways to measure the effects of social media campaign including:
- Search marketing
- Brand metrics
- Customer engagement
For most organisations the key metric is Return on Investment (ROI). ROI measurement is very specific to your organisation – based on your business goals, campaigns and intended outcomes. I can help you work out your Key Performance Indicators (KPI’s) and use social media measurement tools effectively to meet your aspirations.
There are many tools to help you monitor the effectiveness of you social media campaigns. Some of the best free tools are Hootsuite, Facebook Insights, Compete SocialSprout, Kurrently and Google Analytics.
Here is a list of the most popular social media monitoring tools and here’s a full list of brand reputation management tools